By Jake Green, General Manager
In a high-pressure industry like construction where budgets are tight, timelines are tighter and quality can’t be compromised, operating with precision, speed and innovation isn’t just valuable, it’s essential.
At Maaken, this principle is summed up in two words – Smartly Done.
Smartly Done isn’t a catchphrase, it’s a mindset and measurable difference in how we work, who we work with and the value we deliver at every stage of the project.
Integrating intelligent technology
The Smartly Done concept began with a simple idea of applying IT smarts to traditional construction workflows. But since its inception, it’s evolved into something much broader – a blueprint that underpins every part of the Maaken ecosystem.
At Maaken we believe in integrating IT into everything we do, from supervision to scheduling, to estimating and client communication. We believe in this ethos because it enables us to consistently deliver high-quality service while removing friction from the building process.
Our Smartly Done model keeps all stakeholders informed, satisfied and part of the Maaken family – driving faster builds and lower costs.
Building an ecosystem that works for everyone
At the core of our Smartly Done model is a digital platform built to streamline the building process for everyone involved.
Subcontractors benefit from simple online forms with no invoices needed. Supervisors approve the work, and payments are processed automatically. Onboarding is quick, and digital checklists help keep quality in check.
Builders enjoy fast 24-hour quote turnarounds, automated take-offs, real time technical support and live site updates. Everything’s designed to keep projects moving smoothly and efficiently.
For clients, that means instant pricing, accurate quotes, faster delivery and clear communication every step of the way.
Smartly Done is how we make building better for everyone.
Smartly Done in action and what’s next
At Maaken our smart processes consistently boost on-site productivity by up to 50% compared to traditional methods like rendered brickwork, helping clients reach lock-up stages faster.
I’m proud to say we’ve delivered a 93% success rate on 24-hour turnaround quotes for clients with signed agreements, and in an industry not known for speed, that’s exceptional.
Our supervision and construction teams maintain less than 10% callbacks over a six-month period, a testament to rigorous checklists, consistent QA, and resilient systems.
By integrating advanced technology, we reduce overheads and pass savings directly to our clients, delivering smarter, more efficient builds without compromising quality.
As we look to the future, we’re excited about the role our estimating and quoting systems will play in setting a new industry standard. With a focus on accuracy, efficiency and ease, we hope to inspire others across the sector to rethink what’s possible.
At the same time, we’re welcoming 2-3 new tier-one builders into our network – an important step that will deepen our expertise and broaden our perspective.
Together with our clients and partners, we’re committed to driving innovation and helping shape a smarter, more efficient future for construction.
