By Jake Green, General Manager.
At Maaken, our focus is not just on exceptional building finishes but on creating communities that enrich people’s lives. In over 50’s and seniors living, long-term success depends on expertise, trust, and a shared vision between builders, suppliers, and developers. These qualities ensure that projects meet the needs of today’s over-50s, while standing the test of time.
The changing face of over 50’s and seniors living
Australia’s population is ageing, and with more than 25 per cent of Australians expected to be aged 65 and over by 2071[1], demand for high-quality and well-designed communities will continue to grow.
Today’s over 50’s and seniors are more active, socially connected, and sustainability-conscious than previous generations. They are looking for homes that support their independence, offer a sense of community, and provide peace of mind for the future.
Lifestyle resorts and villages are taking this into account by prioritising energy efficiency, durable finishes, and sustainable design. These factors are no longer optional, but crucial to how their housing is planned and delivered.
Partnership in practice
Maaken’s work with award-winning builder AUSMAR on the delivery of a new seniors and over 50’s lifestyle community in South East Queensland shows how trusted partnerships bring these trends to life. For close to a decade AUSMAR has delivered hundreds of homes through multiple stages of this project. AUSMAR’s strong reputation in lifestyle and over 50’s/seniors living developments, and expertise in creating communities, has set the foundation for success.
Maaken has been there at every step, managing autoclaved aerated concrete (AAC) cladding and textured finishes to ensure style, quality and consistency across the homes. That continuity is rare in large-scale construction. It reflects the trust and shared vision between AUSMAR and Maaken, and it has allowed the project to evolve without compromising on quality. Together, both teams have helped to create a community that supports the lifestyle aspirations of its residents while standing up to Queensland’s climate and future demands.
The choice of AAC also reflects a broader movement in this building sector. With its insulation, soundproofing, and low-maintenance qualities, AAC supports thermal comfort, reduced heating and cooling needs, and resilience in Queensland’s climate. That means each residence is not only cost-effective, but also provides a safe, sound, and peaceful environment.
Looking ahead
The over 50’s and seniors living sector is set to remain one of the most significant growth areas in Australian construction, as older home buyers seek the connection, wellbeing, and security these communities can provide them in later life.
By combining technical expertise with trusted partnerships like the one shared with AUSMAR Maaken is helping to shape the next generation of over 50’s and seniors living homes and communities that reflect both current trends and the aspirations of the people who live in them.
